About Courell
Courell is not a brand you wear — it's a standard you keep.
Founded in Tampa Fl. by Ridell Saddler & Courtney Saddler, Courell is a luxury streetwear and accessories label built at the intersection of aspiration and authenticity. The name fuses the founders' identities into a single mark — a signal that every piece carries personal weight.
Anchored by the tagline Aspire to Be More, Courell operates with an uncompromising creative vision: elevated fabrication, precise detailing, and a global sensibility rooted in the American West.
Built from the ground up.
Ridell Saddler and Courtney Saddler, the primary creative force behind Courell. With no advertising budget and an unrelenting visual instinct, They built the brand entirely through craft, community, and conviction.
Their design references span Jacquemus, KidSuper, and House of Errors — brands that treat fashion as storytelling. Courell inherits that DNA while carving its own lane: luxury that lives in the streets, aspiration that never feels out of reach.
Based in Las Vegas, Courell approaches the brand as a long game — one pop-up, one drop, one relationship at a time.
— Ridell Saddler